Digital Installation at Jacob Javits Center, January 12-14, 2025

Great project creating environmental installation for company that creates digital pricing displays, exhibiting at the Javits center.

From concept to reality: the client wanted to bring some NYC artwork into their booth. The base layer artwork was created in red, yellow, black and white — the colors available on Display Data’s digital labels. The artwork was then digitized and sections of it were physically superimposed onto the original artwork. The labels changed colors, creating a dynamic and creative example of what their product was capable of. Thank you to Peter Greatorex for this creative project.